Tag Archives: IDSA

Currently Working On…Alphabet Cards + IDSA Shirts

I’m still working on IDSA shirts when I’m not President anymore?! Not exactly! The current officers are doing a ‘shirt contest’ for this years iDSA shirts and I submitted one design (so far). As I said before, I was working on creating I, D, S and A out of objects and I think the final result is pretty nice.


And some progress on the beginning of the ‘designer tools alphabet cards’. I’ve been steadily researching and writing out different things that make letters (which, to be honest, probably looks like crazy-person-talk if you don’t know what I’m doing because in no way does ‘olfa’ = ‘i’). There’s a printing place near by, Prima, that does cards that are the size I want (something in between 2″x3″ and 4″x6″) but I haven’t talked to them about doing small runs of different images yet. Yesterday I bought myself a rounded corner punch so that I can design the outlines, etc. better.

Here’s my super awesome ‘Ii’ card so far:
That snapped off blade is really clever, right? Right.
More to come! As always!

♥eth

PS. any constructive feedback on either design is very welcome!

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Inspired: Objectified

I’ve started a personal project inspired by this poster for the movie Objectified: A Documentary Film by Gary Hustwit. The poster was designed by Build and I love the way they make letters out of objects (not a fresh idea, per-say, but always a great one when executed well).

*As an aside, if you haven’t seen Objectified, I highly recommend it. It’s a fascinating documentary about – duh – objects. If you’re a designer, it is an easy and interesting way to explain design to your friends/family – and if you’re not a designer, it’s still fascinating because of all the interesting concepts that are brought up (i.e. the relationship of cars to their owners)

I’m working on two different ‘alphabets’ – one made of famous designs (like the Panton chair making an ‘S’), and one set of letters made of tools used to ‘design’ (various tools and crafting objects, etc.). I already have the letters I, D, S, and A done because I put them together for a t-shirt competition for this year’s IDSA @ GT.

Progress will be posted ASAP 🙂

♥eth

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on how things are incredibly impressive atm

Eep! Our class website for our trip to NYC is now up and really running!!!
So, feel INCREDIBLY free to visit ATLtoNYC.com
Not to mention, I am now the IDSA President of Georgia Tech [for the upcoming year, and I’ll be helping out this semester, too].
Pretty SWEET!
This upcoming month is going to be crazy with a trip to Italy, NYC, and conference to New Orleans!

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on being an update of sorts

WOO-HOO! I’m having another hell of a week; still don’t have any means with which to purchase things after a horrible incident in which I accidentally threw my precious, dearly loved Malcolm Fontier wallet at a hobo two weeks ago. I tried to food run at work today which was…and experience. I made eight whole dollars! And then spent half of that on my dinner. However, I am pleased with the progress I’ve accomplished on this kitchen appliance project – I did a ton of research and I feel like I know quite a bit. Now I just need to combine it all into really brilliant concepts for Friday – no big deal 🙂 – we just need “more of everything.”

I’m also really nervous-anxious-excited about IDSA elections because I’m running for president and I’d really like your vote! But seriously, I want to be IDSA president and I think I would do an incredible job because I’m enthusiastic, dedicated, and loud.
[Those aren’t the ONLY reasons I would be a rockin’ IDSA PREZ, just three basic, important ones. More to come via campaign video.]
(Megan worked on our video and she is amazing, in a nutshell. THANK YOU SO MUCH, MEGAN!!!)
The elections are this Friday at 12 so I’m a little on edge until then – not to mention I’m running as a party, with Jes, Sarah, and Randy [Randy doesn’t have a blog, sorry], AND we could technically be elected in part – not as a whole party – so there’s a lot of variables to deal with!

ALSO David’s come up with a wicked idea for us to make $$$ to get to NYC – and I’m super-duper excited [so excited I’m not embarrassed that I just wrote ‘super-duper’]! It’s a little too layered to try and explain in words minus some diagrams and magic, so I’ll just wait a few more days until we have something concrete I can direct you to. In other words, our class is going to go on a majestic trip to NYC and it should be the best experience we have as design students. Ever.
What do I want to get out of a trip to NYC? I want to have the experience of making a plan that’s pretty big-scale, following through, and accomplishing the goal. I also am incredibly excited about seeing the “design scene” in another big city. And bonding with my fellow students, of courseeeee.

AND FINALLY, I feel confident enough to answer that timeless question of “what do you wanna do with that degree when you graduate?” I would like to start my career doing design consulting/strategic design [think unboundary], but also dabble in ‘home decor’ type design [think furniture, lighting, coat racks shaped like antlers, etc.]
I think one of the lucky things about having a career in design is that you can find your niche, and you can always try something new if you don’t like what you’re doing. Sick of graphic design for company letterheads? Switch to lighting! Want to make a vase in your free time? Market that vase while you’re doing design consulting on the side. Ok, so in hindsight maybe I don’t have an answer at all – but I don’t feel bad about it anymore!

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on past and present tense

Ok, I’ll admit it: I scammed on writing a blog entry about the review on Monday, as if that wasn’t crystal clear yet. Monday was a pretty awful day; I was really sick, barely holding it together, and pretty bummed out by the “reality check” talk that our professor and the reviewer gave us. I understood that it was necessary to get the truth out there and understand what it’s really like, but sometimes it feels like no one in this program really actually bothered to give us basic tools at the beginning of our education – but we, as students, are the ones that get ‘blamed’ for not trying to figure out our own design education. It’s not that I’m lazy, I just feel like someone should teach me something before they grill me on getting it wrong and then ask me to re-do it [a la the ‘storyboard’ situation sophomore year]. We had a pretty open discussion in class this morning to get any aggravations out of the way, and it really helped to hash it out a little bit. I’m worried that some people are still a little discouraged, and I don’t want that for anyone. It’s an uphill battle, and we’re all stuck in it. No one wants to quit, but it’s hard to keep fighting for something when it seems like some of the professors and advisers don’t seem very willing to help or communicate with each other. If we have a required class that we need to take, we shouldn’t be notified about it through an email a day into the new semester – we should know over break.
Regardless, I’m on the same page as Sarah when she says that coming to Georgia Tech out of state and that doing this major was a risk, and that she’s going to make the most of it.

The truth is that I should have figured out a better form earlier on, and gotten my head on straight, and then thought about important details – like materials and manufacturing. There are no excuses; I should have thought about all the details, not just half of them. Would a better course on SolidWorks have helped me spend less time on renderings? Yes, it would have. But would that have helped me with time management or form development? No. I’ve got to work smarter, not harder. I just can’t simply quit now; I think quitting now would be more disappointing in the long run. And honestly, I think if I got out of my head more and practiced sketching, that I wouldn’t be half as bad as I think I am.

On an unrelated-but-also-interesting-note, I’m starting to work on something that’s going to be huge with Jesse. We’re going to make an impact here at Tech, and we’re going to mix things up in the best sense possible. I just don’t want to ruin it until it’s ready; no reason to let the cat out of the bag to see that the cat’s kinda gross and bald.

Finally, to refocus on the tasks at hand – this second project, portfolio review, career fair, NYC trip (!!!) , and IDSA conference are all arriving soon.
For Friday I need to have an idea of the three kitchen appliances I want to create, a brand name, and a problem statement about my opportunity. A man that was around for the very beginning of Mr. Coffee talked to us today; it was amazing and I had no idea how gangster Mr. Coffee was. In 1972, Mr. Coffee came out as a replacement for bitter percolators, and by 1976 they were producing 6.5 million coffee makers!

Also, I wish I knew InDesign better because I want to work on a portfolio and I’ve HEARD that it’s “omfg, soooo much better than Illustrator” BUT I don’t know how to use it for what it’s good for.

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getcho bike onnnnn

I’ve been stewing over bikes for a bit. Not in a angry, mean kind of way – more like a warm, happy, chicken-noodle-soup-kind-of way. The idea of biking is really great; you have the opportunity to pollute less while keeping yourself in shape (bingo! double sustainability points!). The reality of biking is not really great [at least not in ATL]. Ted did a presentation on how he’s divorced his life from a car, which we had already talked about previously – but I thoroughly enjoyed his point about ‘every trip begins and ends on foot.’

Allison, Chris and I have been doing a lot of work and I’ve been way too lame to write about it. The three of took an adventure to Cabbage Town to see if we could find commuters in action – we got a little lost [no blaming me; I wasn’t driving], but it was a really interesting side of Atl that I hadn’t really seen before. We also stopped in Little Five and talked to two different skate shops and a bike shop about the pros and cons of how they get around the city ((some people like how crazy and risky it is to get around on a bike/board, some wear helmets and some don’t, etc.)).

Another important point of our research was experiencing riding a bike in the road first hand. Allison and I borrowed some mountain bikes and took to the road [at night. in the cold. in freaking Atlanta]. We road from M street to Northside to 10th street up to State where Allison turned left and I kept going for a block because I wasn’t listening, then down some other road by the townhouses near Atlantic Station, and then up that hill [we walked. whoops.] to 17th, and then a couple blocks down 17th street to experience how it felt to ride in an actual ‘bike lane’. Riding with Allison really helped me feel a lot more brave; having Chris follow us in his truck helped way way way more. I think we topped out at about 12mph – which would get quicker over time. Part of the difficulties we experienced were due to being out of shape and not having been on bikes in a long time. I have a bike of my own that I NEVER ride – it actually holds magazines in my apartment and looks super cute – and part of that is the type of bike it is + the fear of having to get my out-of-shape-self out in the freakin’ streets to ride it. Basically, riding that bike in the street with Allison has changed my perspective quite a bit. Bikers are killer. I mean, really, people that bike around campus are ‘bikers’ – but holy crap. To commute all over the city? That’s so extreme and brave – especially in the crazy, unpredictable weather. One of my friends said that riding a bike is like being in a convertible, and it lets you see things that you don’t usually get to experience in a car. So true – if I hadn’t been fiddling with my helmet, that ride would’ve been extra awesome. Feeling the wind and the wobble of the bike while trekking around is really liberating.
But how on Earth are we going to get more people out there on bikes the first time? That’s exactly our design problem.

Since realizing that we want to solve the ‘confidence’ issue of getting people out on bikes the first time, and making sure they stay out there, we’ve gone through several different product concepts. Some strayed from products into more advertising/promotional situations, and others into really rad concepts like ‘Aggressive Biking School’. After brainstorming some more, and really defining down what makes or breaks ‘confidence’ we’ve decided to create a sort of ‘Biker’s Buddy Bag’ [but much cooler than that]. One of Allison’s original ideas involved putting a map onto a bike seat, since there’s no need for anything more than a bike when you’re commuting [all about the bare essentials], but seat terrain + small surface area =/= as useful as we had hoped.

DVA got us into contact with a local bag/wallet designer, Malcolm Fontier, who was sooo very nice and talked to us for a long time about design, stitching, manufacturing and manufacturing drawings, conceptualizing, research, and benchmarking. It was really nice to get some real-life feedback and talk to someone that creates bags for a living. I also personally enjoyed being able to hear how what Leffler teaches us in Materials class really does matter when you design stuff. [Malcolm’s stuff rocks – he doesn’t use leather (instead its plastic-coated-canvas), he was featured at the ID exhibit at MODA (, and I want one of his bags in the sweet blue color he has (so worth checking out)] [His ‘smallest wallet’ is ingenious and I’m a proud new owner 🙂 ] Allison, Chris and I recently went to Dick’s Sporting Goods [I had never been in such a large Dick’s before – the one in Buckhead has three freaking stories, and the one in my hometown does not] to benchmark one-strapped bags. We found some by Nike, Jansport, and North Face and they all had a lot of interesting info to offer. I’m pretty partial to the Nike Team Training Mono in M-L because it’s strap is so ingeniously shaped and padded which makes it CRAZY comfortable and it’s uniquely shaped to fit better on one’s back; I’m not, however, a fan of the lame ‘girl’ colors in gross ‘coral’ and ‘cherry’ [give me electro inspired colors every day, thanks]. I’ve been trying to get rid of the itchy urge to go purchase said Nike bag and take to the streets on my bike – or maybe I’ll just have to do it one day. I think I could make it down North Ave and onto campus…

Anyhoo, we’re busy working on bag details as we speak. I’m *pretending to be busy* looking up how colors affect visibility [night vs. day, distance, etc.], as well as what materials we might make our bag out of *while writing this giant blog*. I have to go grab some samples at Joann’s tomorrow before studio so we can decide on what we want – or at least start figuring it out. We forSURE need to make the bottom of our bag waterproof since this bag is geared towards teens and early twenty-year-olds that are commuting to school and similar activities. I’m excited about the progress and design decisions we’ve made thus far, but I am beginning to get nervous because our model is due this coming Wednesday and we have so so much to do. Yikes. Good thing we have all weekend, eh? Or at least all weekend after BANGARANG. Perhaps I’ll ride my bike to The Loft? Perhaps.

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epidemik.

I went to a screen printing party @ the Epidemik Coalition office/home of Ted. It was really rad and I did what DVA said and I made friends with people. Ted gave me a tour of the office space upstairs and got a sort of ‘inside scoop’ on what they do.
Pretty interesting to see those kids outside of 104 and actually talk about different things.
I’m excited to get more involved in IDSA and start some things.
Screenprinting was soo fun; I forgot how much I enjoy it. I think I’m going to put a screenprinting kit on my Christmas list [with a new Lomo flash ring, etc.]
I’ve also decided I need to think more seriously about getting a bike – or a bike that is practical for city riding and is not a sweet orange Paul Frank cruiser that sits in my apartment and holds magazines. Parking over in downtown ATL was so sketch, and I’m awful at parallel parking [although I did manage on my second try].
Speaking of sketch, I know what I have to do the rest of this weekend!
Hopefully we’ll all be amazed on Monday.

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