Tag Archives: graphic

Working On: Business Cards

I’ve been working hard on business cards for what feels like forever, and I’m aiming for three different business card designs:
1. Double-sided design to give to people in person for impressions
(this might end up being a one-sided design with an open space on the back for comments about our meeting, like ‘Thanks for the coffee! Call me!’)
2. One-sided awesome design to leave places and give to people that are awesome/close friends/know me already
(something bold and exciting that doesn’t have to match all the other boring ‘branded stuff’)
3. One more simple design for super professional settings and to go in the folder of my press kit
(that matches my resume well, and just looks polished)

Why do I want to do so many different cards? Because I like to have options, and I think it’s important to be prepared. Having a variety of cards lends itself well to different situations and different meetings with people of various backgrounds (small firms, more out-there firms, large corporations, you get the picture).

Here are my three different card ideas so far (please pardon my tardiness because I’ve come down with an awful cold this week):

1.) a two-sided card

Note that these are all still works in progress, because I haven’t really experimented with typefaces too much yet (at least not much on the card pictured above).

2.) the one-sided card

I like the design of this card a lot, but it doesn’t really match anything else. I think that’s okay. Maybe? I think it would be fun to print it with a reversed copy on the back, so it sort of shows you that it’s one-sided, instead of just being blank on the back. There’s still some fine-tuning that needs to be done with the information text so that it’s a little more readable, but I really do like this design. (This design is like my baby, I really like it ever so much, but I think that more traditional designers would say that if I like it so much, I should let it go.)

3.) simple

This is the one that would be tucked into a press-kit folder, and therefore doesn’t have a back to show people. It’s a little shy, I suppose. It also might need some extra information about me, but then it feels too cluttered. We’ll see.

In class the other day we were discussing that business cards might become obsolete with the use of smart phones and QR codes (those pixelated squares that you can scan and information pops up). I don’t believe that we’ll truly become separated from our analog, physical objects for a long time, if ever. I just don’t think enough people will own and use smart phones to make QR codes the standard, and to forget business cards altogether. What do you think?

♥eth

Ps. The top photo is from Brand New, a website that showcases re-branding of major companies, and shows the re-branding and new logo of Time Warner Cable. I enjoy browsing through their posts to see how companies try to keep themselves ‘modern’; always interesting to read the comments, too (which usually come from fellow designers).

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Typography

We briefly talked about typography (you know, words as visuals) in a class the other day, and it gave me a desire to round up some of the excellent online resources I’ve recently found concerning typefaces and typography for design (websites and portfolios specifically).

First, you might want to read this “What Font Should I Use?” article on Smashing Magazine to start off on the right foot. If you’re still stuck, you can always try Pentagram’s ‘what type are you?’ interactive quiz. Next, Smashing Magazine has an excellent article about Best Practices of Combining Typefaces. Hoefler & Frere-Jones also has a quick little explanation of four ways to combine typefaces, but it’s also clearly an opportunity for them to advertise their own fonts (which are beautiful and too expensive for me!). It’s important to think about what common fonts there are on Windows and Mac computers if you’re designing a website and aren’t planning to use a service like TypeKit or Google Fonts (I’ve found that I like to stick with basic fonts that I can display on the internet AND use in my portfolio, so it’s a little more consistent). You can easily use TypeKit on your WordPress blog if you’re using one of the compatible themes!

But wait, there’s so much more!
Typography for Lawyers, is indeed intended for lawyers, but has helpful other tips like – don’t underline things unless they are a hyperlink – and it also explains a lot of the basics of typography like – what is kerning, anyway?

How To: Make Your Web Typography Better has eight simple pointers to think about

Type-a-file makes CSS typography easier; creates well-designed style sheets to add to your websites (err, I’m still a little confused about this because I like the idea of what they’re talking about, but I’m really still very much an amateur when it comes to coding and websites, so as helpful as this might be for everyone else, I’m still sort of lost….I don’t even know if I can upload files to my server since I’m not doing any hosting with my domain? Oh well. I’ll figure it out sooner or later!)

And finally, I recently found this list of ONE HUNDRED educational resources about web typography on Smashing Magazine and I haven’t even begun to look through it all yet!

♥ eth

PS. The top photo is a sample from David Carson’s website – he’s a really interesting graphic designer and he was featured in the movie Helvetica, a documentary by Gary Hustwit about typography, graphic design and ‘visual culture’ – looking at how type can infiltrate our daily lives. I would reccomend both Helvetica and Objectified, another movie by Gary Hustwit, to EVERYONE – not just designers – because they do inspect how design affects our daily lives regardless of occupation and interests. Did you know that most road signs, nutritional labels, and maps are created with Helvetica? Amazingly interesting.

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Still Working On…Alphabet Cards

Remember the alphabet cards from this post and the inspiration for the entire project from this post? Of course you do! I just wanted to give a little status update; I’m still working, but 26 letters feels like a lot. So far I’ve completed A, D, I, O and S. Here’s A:

Beautiful, right? I even 'shaded' this bad boy! Look at those screws!

The main issue I’m running into isn’t making the ‘letters’ but deciding what size card and what orientation to choose. It seems that the alphabet will be split half horizontal and half vertical orientation, so I’ve been toying with the idea of doing squares instead of a rectangle in one obvious orientation.

A + O - are squares going to reign supreme?

I also bought a rounded corner punch from Micheal’s on sale for $7. What a steal!

new, fantastic rounded corner punch

It’s out of this world! (Get it? Yeah, you do.)

So, as my newly accomplished letter cards spell – A-D-I-O-S!
More to come, as always.

♥eth

ps. Apparently my t-shirt submission did not win fame, glory, and the opportunity to be on 150 different student bodies. Alas! I guess I’ll have to seek fame from something besides iDSA 😦

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Currently Working On…Alphabet Cards + IDSA Shirts

I’m still working on IDSA shirts when I’m not President anymore?! Not exactly! The current officers are doing a ‘shirt contest’ for this years iDSA shirts and I submitted one design (so far). As I said before, I was working on creating I, D, S and A out of objects and I think the final result is pretty nice.


And some progress on the beginning of the ‘designer tools alphabet cards’. I’ve been steadily researching and writing out different things that make letters (which, to be honest, probably looks like crazy-person-talk if you don’t know what I’m doing because in no way does ‘olfa’ = ‘i’). There’s a printing place near by, Prima, that does cards that are the size I want (something in between 2″x3″ and 4″x6″) but I haven’t talked to them about doing small runs of different images yet. Yesterday I bought myself a rounded corner punch so that I can design the outlines, etc. better.

Here’s my super awesome ‘Ii’ card so far:
That snapped off blade is really clever, right? Right.
More to come! As always!

♥eth

PS. any constructive feedback on either design is very welcome!

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[project three countdown]

To Do:

  • box
    – die cut outline [x]
    – outside graphic [x]
    – inside graphic [x]
    – put it all together/add eyelets/etc. [  ]
  • vials
    – cap label graphic [x]
    – contents label graphic [x]
    – print/cut out/etc. [  ]
  • board
    – graphic [x]
    – plot & cut [  ]
  • shelf
    – ?!!!#!$>>!$$@WHat^>? [  ]
  • shoes
    – shoe shopping [  ]
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