Tag Archives: fun

Playing with Photoshop Smart Objects

Ever have one of those revolutionary moments that you’re sort of shocked your brain can handle the aftermath of? Enter smart objects in Photoshop that make stationary and branding mock-ups super easy and crazy fun. I just recently threw these together. Love it!

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Working On: Business Cards

I’ve been working hard on business cards for what feels like forever, and I’m aiming for three different business card designs:
1. Double-sided design to give to people in person for impressions
(this might end up being a one-sided design with an open space on the back for comments about our meeting, like ‘Thanks for the coffee! Call me!’)
2. One-sided awesome design to leave places and give to people that are awesome/close friends/know me already
(something bold and exciting that doesn’t have to match all the other boring ‘branded stuff’)
3. One more simple design for super professional settings and to go in the folder of my press kit
(that matches my resume well, and just looks polished)

Why do I want to do so many different cards? Because I like to have options, and I think it’s important to be prepared. Having a variety of cards lends itself well to different situations and different meetings with people of various backgrounds (small firms, more out-there firms, large corporations, you get the picture).

Here are my three different card ideas so far (please pardon my tardiness because I’ve come down with an awful cold this week):

1.) a two-sided card

Note that these are all still works in progress, because I haven’t really experimented with typefaces too much yet (at least not much on the card pictured above).

2.) the one-sided card

I like the design of this card a lot, but it doesn’t really match anything else. I think that’s okay. Maybe? I think it would be fun to print it with a reversed copy on the back, so it sort of shows you that it’s one-sided, instead of just being blank on the back. There’s still some fine-tuning that needs to be done with the information text so that it’s a little more readable, but I really do like this design. (This design is like my baby, I really like it ever so much, but I think that more traditional designers would say that if I like it so much, I should let it go.)

3.) simple

This is the one that would be tucked into a press-kit folder, and therefore doesn’t have a back to show people. It’s a little shy, I suppose. It also might need some extra information about me, but then it feels too cluttered. We’ll see.

In class the other day we were discussing that business cards might become obsolete with the use of smart phones and QR codes (those pixelated squares that you can scan and information pops up). I don’t believe that we’ll truly become separated from our analog, physical objects for a long time, if ever. I just don’t think enough people will own and use smart phones to make QR codes the standard, and to forget business cards altogether. What do you think?

♥eth

Ps. The top photo is from Brand New, a website that showcases re-branding of major companies, and shows the re-branding and new logo of Time Warner Cable. I enjoy browsing through their posts to see how companies try to keep themselves ‘modern’; always interesting to read the comments, too (which usually come from fellow designers).

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Creating Color: Orange and Gray

[from top to bottom hex code #s: #DB6F27, #D6D5C9, #A4B1C0, #7A7C79, #EEEA8B]

Grey is a really beautiful neutral because it can have so many different colored undertones. I’ve featured a lot of greys so far that have blue undertones, resulting in a sort of undefined lavendar-grey situation. I’m not surprised – my favorite color is blue, so it seems logical I would be drawn to bluey-greys. The grey in my living room is actually more of a strange purple color than a ‘grey’.

The purpley-bluey-greys compliment the BRIGHT pop of orange in this picture beautifully. ALSO, not surprising since blue and orange are complimentary colors – meaning they’re opposite each other on the color wheel.

I can see this color palette as being really useful for website development or print layouts because of the variety of bright, stand-out colors and the subtle changes in neutrals. Also, I want to paint my door.

Happy coloring!

♥eth

(picture from Apartment Therapy)

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Still Working On…Alphabet Cards

Remember the alphabet cards from this post and the inspiration for the entire project from this post? Of course you do! I just wanted to give a little status update; I’m still working, but 26 letters feels like a lot. So far I’ve completed A, D, I, O and S. Here’s A:

Beautiful, right? I even 'shaded' this bad boy! Look at those screws!

The main issue I’m running into isn’t making the ‘letters’ but deciding what size card and what orientation to choose. It seems that the alphabet will be split half horizontal and half vertical orientation, so I’ve been toying with the idea of doing squares instead of a rectangle in one obvious orientation.

A + O - are squares going to reign supreme?

I also bought a rounded corner punch from Micheal’s on sale for $7. What a steal!

new, fantastic rounded corner punch

It’s out of this world! (Get it? Yeah, you do.)

So, as my newly accomplished letter cards spell – A-D-I-O-S!
More to come, as always.

♥eth

ps. Apparently my t-shirt submission did not win fame, glory, and the opportunity to be on 150 different student bodies. Alas! I guess I’ll have to seek fame from something besides iDSA 😦

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Currently Working On…Alphabet Cards + IDSA Shirts

I’m still working on IDSA shirts when I’m not President anymore?! Not exactly! The current officers are doing a ‘shirt contest’ for this years iDSA shirts and I submitted one design (so far). As I said before, I was working on creating I, D, S and A out of objects and I think the final result is pretty nice.


And some progress on the beginning of the ‘designer tools alphabet cards’. I’ve been steadily researching and writing out different things that make letters (which, to be honest, probably looks like crazy-person-talk if you don’t know what I’m doing because in no way does ‘olfa’ = ‘i’). There’s a printing place near by, Prima, that does cards that are the size I want (something in between 2″x3″ and 4″x6″) but I haven’t talked to them about doing small runs of different images yet. Yesterday I bought myself a rounded corner punch so that I can design the outlines, etc. better.

Here’s my super awesome ‘Ii’ card so far:
That snapped off blade is really clever, right? Right.
More to come! As always!

♥eth

PS. any constructive feedback on either design is very welcome!

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Inspired: Objectified

I’ve started a personal project inspired by this poster for the movie Objectified: A Documentary Film by Gary Hustwit. The poster was designed by Build and I love the way they make letters out of objects (not a fresh idea, per-say, but always a great one when executed well).

*As an aside, if you haven’t seen Objectified, I highly recommend it. It’s a fascinating documentary about – duh – objects. If you’re a designer, it is an easy and interesting way to explain design to your friends/family – and if you’re not a designer, it’s still fascinating because of all the interesting concepts that are brought up (i.e. the relationship of cars to their owners)

I’m working on two different ‘alphabets’ – one made of famous designs (like the Panton chair making an ‘S’), and one set of letters made of tools used to ‘design’ (various tools and crafting objects, etc.). I already have the letters I, D, S, and A done because I put them together for a t-shirt competition for this year’s IDSA @ GT.

Progress will be posted ASAP 🙂

♥eth

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Colorful Wall Art

It's funny to me that since we took sooo much time to paint all the walls in our (new) house fabulous colors, that I'm not as much of a fan of crazy, out-there, awesome wall art like this anymore. I think it's something about the painfully white walls of a pristine, rented apartment that beg and scream for this sort of treatment. Oh well! Perhaps in the next place.

(picture via Color Me Katie)

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on kitchen appliance and children research

I’m feeling a lot better today after class than I was at the beginning of class today. I’m really proud of all the work I did in figuring out my two different brands/problem statements because I know what I want to do and I don’t have to take the time to figure it out now when I’m supposed to be figuring out details on my product concepts. AND it’s nice to have at least started some work on a portfolio – even if I have a LONGGGGG way to go still.

That doesn’t mean that I don’t have a lot more to do – because I have a ton of research to do so that I make informed design decisions about my appliances – but it does mean that doing research is a lot more focused and more fun, instead of frustrating.

Criteria to focus on for Wednesday:
1. safety/data/etc. -> already acknowledged safety regulations, data on what’s appropriate
[Random, but did you know that EasyBake ovens got recalled in 2k7 when children started LOSING FINGERTIPS inside of the ‘oven’ part?!]
2. health and nutrition -> push these facts, know them well, why and how are the products reinforcing healthy eating/life?
3. what exists -> competition, benchmarking, how can I make mine better? different?
4. who? what can they do? -> cognitive abilities of children, what kind of parents/households is this for? EVEN MORE specific targets
5. situation -> is this for home? school? when? what time? who will be there? supervised?

Three things to focus on for this project as a whole: safety, health, and fun
And I need to get my research done right so that there are no iffy questions about technicalities – just focus on the products

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on other details, like graphics

As far as graphic treatments go, I already have three ideas.
1. color theme of yellow cup, clear/white saucer, green plate = “lotus blossom” (maybe too literal?!)
2. creating a graphic that looks one way when the set is aligned mismatched, and lines up when they go together (like puzzle pieces, ok?)
3. an all over pattern of fresh fun!

A few inspirations are as follows:

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