Tag Archives: details

Working On: Business Cards

I’ve been working hard on business cards for what feels like forever, and I’m aiming for three different business card designs:
1. Double-sided design to give to people in person for impressions
(this might end up being a one-sided design with an open space on the back for comments about our meeting, like ‘Thanks for the coffee! Call me!’)
2. One-sided awesome design to leave places and give to people that are awesome/close friends/know me already
(something bold and exciting that doesn’t have to match all the other boring ‘branded stuff’)
3. One more simple design for super professional settings and to go in the folder of my press kit
(that matches my resume well, and just looks polished)

Why do I want to do so many different cards? Because I like to have options, and I think it’s important to be prepared. Having a variety of cards lends itself well to different situations and different meetings with people of various backgrounds (small firms, more out-there firms, large corporations, you get the picture).

Here are my three different card ideas so far (please pardon my tardiness because I’ve come down with an awful cold this week):

1.) a two-sided card

Note that these are all still works in progress, because I haven’t really experimented with typefaces too much yet (at least not much on the card pictured above).

2.) the one-sided card

I like the design of this card a lot, but it doesn’t really match anything else. I think that’s okay. Maybe? I think it would be fun to print it with a reversed copy on the back, so it sort of shows you that it’s one-sided, instead of just being blank on the back. There’s still some fine-tuning that needs to be done with the information text so that it’s a little more readable, but I really do like this design. (This design is like my baby, I really like it ever so much, but I think that more traditional designers would say that if I like it so much, I should let it go.)

3.) simple

This is the one that would be tucked into a press-kit folder, and therefore doesn’t have a back to show people. It’s a little shy, I suppose. It also might need some extra information about me, but then it feels too cluttered. We’ll see.

In class the other day we were discussing that business cards might become obsolete with the use of smart phones and QR codes (those pixelated squares that you can scan and information pops up). I don’t believe that we’ll truly become separated from our analog, physical objects for a long time, if ever. I just don’t think enough people will own and use smart phones to make QR codes the standard, and to forget business cards altogether. What do you think?

♥eth

Ps. The top photo is from Brand New, a website that showcases re-branding of major companies, and shows the re-branding and new logo of Time Warner Cable. I enjoy browsing through their posts to see how companies try to keep themselves ‘modern’; always interesting to read the comments, too (which usually come from fellow designers).

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Creating Color: Greens & Blues

[from top to bottom hex code #s: #0F1E23, #95A93B, #1D96B3, #3D414B, #BBA988]

This bright, green and blue kitchen is really energetic and beautiful. They pair their vibrant greens with equally bright shades of blue – and keep it all evenly composed by using different shades of the same color. The rest of the kitchen is neutral – a light, tan wood floor paired with a blue-toned grey wall. My favorite touch is the suspended collection of various, brightly colored kitchen utensils. Not to mention, those chrome-tipped light bulbs are to die for, if you’re a fan of what I call the ‘romanticized loft aesthetic’.

Don’t fear color!

♥eth

(picture from design*sponge)

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on kitchen appliance and children research

I’m feeling a lot better today after class than I was at the beginning of class today. I’m really proud of all the work I did in figuring out my two different brands/problem statements because I know what I want to do and I don’t have to take the time to figure it out now when I’m supposed to be figuring out details on my product concepts. AND it’s nice to have at least started some work on a portfolio – even if I have a LONGGGGG way to go still.

That doesn’t mean that I don’t have a lot more to do – because I have a ton of research to do so that I make informed design decisions about my appliances – but it does mean that doing research is a lot more focused and more fun, instead of frustrating.

Criteria to focus on for Wednesday:
1. safety/data/etc. -> already acknowledged safety regulations, data on what’s appropriate
[Random, but did you know that EasyBake ovens got recalled in 2k7 when children started LOSING FINGERTIPS inside of the ‘oven’ part?!]
2. health and nutrition -> push these facts, know them well, why and how are the products reinforcing healthy eating/life?
3. what exists -> competition, benchmarking, how can I make mine better? different?
4. who? what can they do? -> cognitive abilities of children, what kind of parents/households is this for? EVEN MORE specific targets
5. situation -> is this for home? school? when? what time? who will be there? supervised?

Three things to focus on for this project as a whole: safety, health, and fun
And I need to get my research done right so that there are no iffy questions about technicalities – just focus on the products

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Five to Two to One

My concepts are sort of weak as of late; I’m not putting enough process into the decisions I’m making (i.e. why on earth does the cup have that divot in it?), nor am I really thinking too hard about details (why is there a hole in it? won’t stuff simply fall out of it?) – which is really important, since all products are defined by their specific details. For whatever reason, I’ve decided to meld my words into some Asian themed set. I need to go back to the start and re-focus on what my words mean, draw upon the mood board I made for inspiration, look at what I’ve made so far, and then sketch something better.
None of my sets are really sending off the “family” vibe, hence I’m missing the whole point of the assignment.

fresh: beginning, brand-new, brisk, contemporary, crisp, crude, current, different, energizing, gleaming, glistening, green, hot, hot off the press, invigorating, latest, modern, modernistic, natural, newfangled, novel, now, original, radical, raw, recent, refreshing, sparkling, state-of-the-art, unconventional, unprocessed, unseasoned, untouched, unusual, warm

quirky: bizarre, far out, freakish, freaky, idiosyncratic, in left field, odd, off-the-wall, out of the ordinary, peculiar, strange, unconventional, unorthodox, unusual, wacky

honest: authentic, conscientious, decent, direct, equitable, ethical, fair, forthright, frank, genuine, honorable, impartial, ingenuous, just, like it is, no lie, open, outright, plain, proper, real, reliable, reputable, sincere, straight, straightforward, true, trustworthy, undisguised, upfront, upright, veracious, virtuous

revisions
This is simply my starting point. Now I need to make this all work.

And, as a final note, I seem to like “zen” things? This project is reminding me of the dish I made for my ‘Serenity Stone’ project and I’m starting to wonder if I’m a one-trick-zen-pony, if having a ‘style’ is good, or if I need to try something else because of that whole “do whatever wacky thing you can now before you go to the ‘real’ world” I often hear from teachers (?)

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moving right along

Today we presented the five concepts we created to the class, and then narrowed it down to two.
For Monday we need refined drawings in perspective, top view, side view, and section views as well as material samples and models.
I was a little disappointed in class with my drawings today when I realized that I really did not draw enough detail to explain the forms, but with practice I’m sure I’ll overcome my inability to understand the three-dimensionality of a tea cup – right?
David also mentioned that we should find other products that we feel represent the three words we’ve chosen for this project, and ask other people if they match our words. I’ve been browsing the interwebz and found a few things on Domus Int. (thanks to Kim posting a link on her blog) that I like.

fresh = new, modern, re-freshing
quirky = just a little bit different, odd – but not awkward
honest = pure form, and good materiality

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