I’ve been working hard on business cards for what feels like forever, and I’m aiming for three different business card designs:
1. Double-sided design to give to people in person for impressions
(this might end up being a one-sided design with an open space on the back for comments about our meeting, like ‘Thanks for the coffee! Call me!’)
2. One-sided awesome design to leave places and give to people that are awesome/close friends/know me already
(something bold and exciting that doesn’t have to match all the other boring ‘branded stuff’)
3. One more simple design for super professional settings and to go in the folder of my press kit
(that matches my resume well, and just looks polished)
Why do I want to do so many different cards? Because I like to have options, and I think it’s important to be prepared. Having a variety of cards lends itself well to different situations and different meetings with people of various backgrounds (small firms, more out-there firms, large corporations, you get the picture).
Here are my three different card ideas so far (please pardon my tardiness because I’ve come down with an awful cold this week):
Note that these are all still works in progress, because I haven’t really experimented with typefaces too much yet (at least not much on the card pictured above).
I like the design of this card a lot, but it doesn’t really match anything else. I think that’s okay. Maybe? I think it would be fun to print it with a reversed copy on the back, so it sort of shows you that it’s one-sided, instead of just being blank on the back. There’s still some fine-tuning that needs to be done with the information text so that it’s a little more readable, but I really do like this design. (This design is like my baby, I really like it ever so much, but I think that more traditional designers would say that if I like it so much, I should let it go.)
This is the one that would be tucked into a press-kit folder, and therefore doesn’t have a back to show people. It’s a little shy, I suppose. It also might need some extra information about me, but then it feels too cluttered. We’ll see.
In class the other day we were discussing that business cards might become obsolete with the use of smart phones and QR codes (those pixelated squares that you can scan and information pops up). I don’t believe that we’ll truly become separated from our analog, physical objects for a long time, if ever. I just don’t think enough people will own and use smart phones to make QR codes the standard, and to forget business cards altogether. What do you think?
Ps. The top photo is from Brand New, a website that showcases re-branding of major companies, and shows the re-branding and new logo of Time Warner Cable. I enjoy browsing through their posts to see how companies try to keep themselves ‘modern’; always interesting to read the comments, too (which usually come from fellow designers).