WHY the ‘swoosh’ symbol for Nike has meaning, while “swooshes” used for other sports brands do not…? Like, why does Nike get to be the swoosh? Doe a swoosh mean much of anything? No. But it’s been that way for 30 years – more years than I have been alive. So is that what makes it recognizable, that it’s just been around forever?
I struggle so hard with this 😦